After visiting the exhibition, Telling Tales at the Victoria & Albert Museum, Imad caught the bug for design. He formed A&A out of an interest to create a change in spacial environments. With A&A he focuses on delivering 'interesting' pieces and creating interest in looking at and examining design, as closely as examining the utility of the piece. The environment we inhabit, should be a reflection of our character and interests, but sometimes we can't find that statement piece, this is where A&A positions itself. These pieces will often have a story to tell, or new materials.
A&A does personal consulting, and offers a range of design works. Today's technologies have opened up a wonderful world of materials to inspire and incorporate into the utilitarianism and esthetics of design.
Imad Sadik will be at the gallery for the duration of the show.